Create, Develop, Involve, Solve, Resolve, Gratitude.

Steven Lester Co. is a specialty Audio/Video Manufacturers Rep Company serving Northern California, Reno and Hawaii.

We are not a rep/distributor, there is no showroom, we do not sell nor compete with our dealers.

Our customers include the best of the traditional Audio/Video independents, leading custom integration companies and start ups who have demonstrated abilities and practices.

Steven Lester Co Dealers should be prepared to:

Represent each brand in an appropriate professional manner.

Make every effort to make the brand successful and grow sales.

Use positive selling tools.

Seek and participate in training and outside study on a regular basis.

Communicate what is working, or not working in the product or merchandising mix with Steve Lester Co.

Show consistent professionalism and courtesy.

Steven Lester Co. dealers can expect:

Accessibility, courtesy, insight, training and creative feedback/input (both sales and product) along with a "beginners attitude," backed by 30 years of front line industry experience.